Basked in red, yellow, blue, and green lighting, the U-shaped logo of Chengdu 2021 FISU World University Games Summer is about to take wing. Though 2000 km apart, Chengdu and Shanghai are linked by the Yangtze River in a sporty and joyful atmosphere.
On June 24, themed upon "Youth Is the Future -- Make Brands Younger and the World More Wonderful", the Chengdu 2021 FISU World University Games Summer Brand Promotion Press Conference (Shanghai Stop) was held at Shanghai Tower, the "Top of Shanghai". This is the second invitation for global partnership after the first of its kind -- the Marketing Development Global Launch Conference of Chengdu 2021 FISU World University Games Summer on June 26, 2019, at the National Stadium (Bird's Nest) in Beijing.
Guests including Yang Yang, Chairman of Beijing 2022 Olympic and Paralympic Winter Games Athletes Commission, Lu Yao, Innovative City Development Integrated Service Partner of PWC, and Jesper Knutell, Executive Vice President and General Manager of Enterprise and Government Solutions Division of Education First joined the event. Student representatives from universities in Chengdu and Shanghai also jointly delivered their Declaration of Youth to root for the Games.
Release of new franchised products of the Games Featured by the "Chinese-style" Celebrity --"Rongbao"
Since the debut of "Rongbao" (the mascot of the Games) on December 30 last year, it has been widely adored with its cute appearance and indigenous Sichuan style. During the Shanghai event, a series of "Rongbao" franchised products were showcased on the catwalk.
The products are created by inspirations from Tianfu Culture, the soft power behind the international events in Chengdu. The newly released franchised products include Sichuan-style fashionable products such as T-shirts, backpacks, wireless chargers, and Bluetooth speakers, as well as practical items such as wireless sterilizing trays for mobile phones, and children's protective masks with the pattern of Sichuan Opera and Rongbao. These attractive products became the center of attention upon their debut.
This series of franchised products mainly include outfits, accessories, and stationeries, designed to cater to different consumers and diverse consumption settings with the emphasis on current consumer demands and popular trends.Integrating the cultural essences of Chengdu, such as Sichuan Opera and the Golden Sun Bird and the innovative concepts of fusion and Chengdu Smart Manufacturing, these products transcend mere souvenirs as they are given cultural, practical, innovative and intelligent attributes and make the brand of Chengdu 2021 FISU World University Games Summer more recognizable.
Signing with world-class brands to forge world-class quality of the Games
The highlight of the conference was the signing ceremony of sponsorship between the Preparatory Committee of Chengdu 2021 FISU World University Games Summer and famous brands such as PWC, and Education First. These brands will provide services such as professional financial consulting and professional language services, assisting Chengdu to pull off grand world-class games for the world.
As the first world-class multi-sport event held in Chengdu and western China, the 2021 FISU WUG Summer is expected to attract more than 10,000 athletes and officials from more than 170 countries and regions to the city. Leveraging its worldwide participation and influence, the Games will provide enterprises and organizations all over the world with vast display exposure and smooth participation channels and thus inject enduring dynamics to future city development of Chengdu.
A roundtable forum themed "leading a city's brand and economic development with international events" was held on the spot with Olympic champions, sports marketing experts, and renowned enterprises. Experts agreed that the Games will be one of the pivotal sporting events in the world after the COVID-19 pandemic and will add strong momentum to the economic and market recovery. Taking advantage of the Games, enterprises will have opportunities to ascend the international stage and cultivate world brands.
Make your dream come true by becoming "Rongpiao" (Chengdu Talents)
The youthful World University Games is a stage for the young, and the youthful Chengdu is a place where their dreams come true. A responsible person of the Organization Department of the CPC Chengdu Municipal Committee (Municipal Talent Office) introduced the affectionate and insightful "Chengdu Talents" culture to the guests and young college students, passed on the city's respect and care towards talents and cordially invited the youth to settle in Chengdu and pursue their dreams, experience the Games here live as well as compose a splendid symphony together with the city.
5G global live streaming put on a spectacular light show in two cities
The press conference was live-streamed through a 5G network worldwide, allowing every netizen to participate. Vividly manifesting theme of the conference --"Youth Is the Future", such an innovative form also expanded the influence of the on-line conference. Moreover, a spectacular interactive light show between Chengdu and Shanghai was simultaneously presented on various landmark screens in both cities, bringing Chengdu's " FISU WUG Time" to the limelight.