On June 1, 2020, the official licensed product store of the 31st FISU Summer World University Games, Chengdu 2021 was opened at Chengdu Tianfu International Financial Center. In the store, the "Shopping Trolleys of the World University Games" are brimming with a huge number of official licensed newly released products of the World University Games Chengdu 2021.
New retail products are full of creativity｜The "cuteness" of the World University Games displays Chengdu's vitality
At 10:30 a.m. the new store was officially opened. After reviewing the video that recorded the birth of the first store, He Xiaomei, the full-time vice director of the Office of the Department of Marketing & Activity Planning of Preparatory Committee Office of the Summer World University Games, Chengdu 2021, released the retail plan of official licensed products. She emphasized: "This is the debut of the official licensed product store of the 31st FISU Summer World University Games, Chengdu 2021. The store not only sells a variety of products and holds various events, but also displays the youthfulness, vitality, trendiness, and vigor of Chengdu to the world, helping the construction of Chengdu as 'World Tournament City'".
Many "Internet popular" products made their first appearance to public | Keywords: "Chengdu Style", "the World University Games Theme" and "Chinese-fashion"
As the final stage of the opening ceremony, "Rongbao" (the mascot of the Games) unveiled the "Shopping Trolleys of the World University Games", driving the atmosphere to the climax.
When you walk into the store, the most conspicuous thing you can see is the countdown board with the number "443" on it, reminding us that the grand event is getting closer. The store's lighting is warm, simple, and modern. Lovely Rongbao toys can be seen everywhere, attracting people's attention. The slogan of the World University Games Chengdu 2021, "Chengdu Makes Dreams Come True", comes into view in the same style and branding of the Games.
Which products are the most worth-buying ones? First to mention are the "Internet popular" ones --"500-day-countdown commemorative badges and fridge magnets" and "Rongbao toys". Besides, there are also "Chinese-fashion" T-shirts, backpacks, wireless chargers, mobile wireless sterilizers, retro mini speakers, and "Chinese-fashion" series stationery, etc, These official licensed products are not only Chengdu cultural-flavored and good-looking, but also reliable and practical!
In order to be a ubiquitous presence in public, the official licensed products will be sold by self-service retail machines which will be set at all sites of Chengdu Metro before the end of this year. The "Shopping Trolleys of the World University Games", which were unveiled today, will also officially enter the public sphere this month. The first station will be Tianfu Greenway, where you can join the real-time share of good products.