Chengdu 2021 FISU Games Volunteer Nickname, Logo and Slogan Unveiled



The nickname, logo and slogan for volunteers of the Chengdu 2021 FISU World University Games with the theme of “Little Green Pepper” were unveiled by the Chengdu 2021 FISU Games Executive Committee on Friday to celebrate the upcoming International Volunteer Day and sport event.


The nickname, logo and slogan were selected from among 376 entries received for a design competition which started at the beginning of this year. More than 1.3 million people voted online for their favourite logos.



The nickname “Little Green Pepper” not only embodies the characteristic of Sichuan Province and Chengdu City where chillies are adored but also shows the vitality and enthusiasm of young volunteers. It also indicates that the Chengdu 2021 FISU Games is a grand event for international youth exchange and that the volunteers can strengthen their senses of patriotism, responsibility and mission through volunteer services.



The main body of the logo is green, the same as the Little Green Pepper. Integrating the letters “C” and “D” of “Chengdu” with the form of Chinese characters “四川” (Sichuan), the main body in the shape of a heart implies that young volunteers will warm-heartedly serve international friends coming for the Games.



The slogan, which means “youth gather in Chengdu, love unites in the Chengdu 2021 FISU Games”, represents that young people will meet in this city and volunteer at the Games with their love and enthusiasm.


So far, more than one million people have registered as volunteers for the Chengdu 2021 FISU Games, and over 100 teams have carried out publicity activities and volunteer services, creating a positive atmosphere for the Games.



The nickname, logo and slogan will be widely used as an exclusive IP in volunteers’ clothing and equipment, volunteer service stations and activities in Chengdu, so as to further expand the influence of volunteer services for the Chengdu 2021 FISU Games.


Translated by TANG Xin, revised by HUANG Shuting, reviewed by CAI Juanjuan

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