On September 27th, themed "New Collaboration, New Power", the Chengdu 2021 FISU World University Games Brand Promotion Press Conference (Zhuhai Stop) was launched at the Zhuhai Grand Theater. At the event site, Kingsoft Office signed a contract with the Executive Committee of the Games to become the official exclusive supporter of office software for the Games.
As the first world-class multi-sport event held in Chengdu and even in western China, the 2021 FISU WUG has world-wide participation and influence, which provides multiple chances and offers vast display exposure to enterprises and organisations. At the event site, the officials of the Games gave an introduction of Chengdu and the 2021 FISU WUG, sending warm invitations to potential partners around the world. Besides, the "Rong Piao" brand, a campaign for attracting more talent to Chengdu, was also presented, delivering Chengdu's love and respect for global talent. Chengdu always believes that "a promising future is created by the gathering of talent".
A new series of cultural-creative official licensed products in Chinese style was released and presented with the Games' mascot——"Rongbao". This new series includes shoulder bags, backpacks, T-shirts, and seamless scarfs. A group of young and fashionable hip-hop dancers presented a creative runway show with these products, demonstrating unique "WUG fashion".
On the promotion conference, Kingsoft Office reached a sponsorship agreement with the Games, and released its brand-new paperless shared Internet office products. Zhang Qingyuan, the CEO of Kingsoft, stated "Kingsoft Office will help Chengdu to hold a 'sustainable and shared' WUG, boost smart sports events, and thus improve the image of the Chengdu 2021 FISU WUG."