The children's entertainment area situated near the Mega mall will operate through the winter.
Apart from the traditional Ded Moroz and Snegurochka, the 2023 FISU World University Games Mascots, Cedry, Yaggi and Heaty greeted guests that came to the ice town opening. They were taking photos with the younger guests and were helping them take part in various activities organised for the opening.
There is information about the upcoming competition located throughout the ice town. There is also a thematic photo zone. The Games Directorate organised a festive contest to celebrate the opening, which was open to everyone who posted their picture on social media.